No two clients, stories or projects are the same. That’s why we are committed to providing creative, targeted, and effective communications support and solutions…that meet your organization’s specific needs. Below are select examples of how Creative Strategies has helped clients achieve their goals:
- Del Ray Greens
Challenge: Promote Del Ray Greens, the first private LEED certified building in Alexandria’s Del Ray. Use the opportunity to build the reputation of the building’s owner, an Alexandria based entrepreneur who owns four businesses.
Solution: Developed and promoted a contest with Alexandria and Arlington County School Systems for students to design a mosaic to adorn the front entrance of the new green building.
Results: More than six schools participated. Alexandria’s Mayor was among the judges. The Alexandria Connection, The Arlington Connection, the Alexandria Times, The Washington Business Journal, and NewsChannel 8 all covered the contest as well as profiled the owner.
- DryHome Roofing & Siding
Solution: Developed a strategy to promote the program throughout Northern Virginia using traditional and social media, community newsletters, and outreach to nonprofits and customers.
Results: Garnered significant number of calendar mentions and profiles in local and regional press—including Newschannel 8, Loudoun Times-Mirror, Ashburn Patch, Northern Virginia Magazine, Washington Business Journal, and Washington Post—as well as articles in targeted HOA forums and newsletters. Increased number of nominees for Free Roof contest, created goodwill with existing customers, and raised DryHome’s profile in the local communities it serves.
- Rebuilding Together Alexandria
Challenge: Help Rebuilding Together Alexandria build name recognition and stand out from other local nonprofits for the breadth and depth of its services.
Solution: Promote and leverage two key events—Energize Alexandria and National Rebuilding Day—to build awareness about Rebuilding Together Alexandria and its work in the greater Alexandria area to encourage volunteer participation and develop stronger relationships with funders, leaders, and volunteers.
Results: Strengthened events and built wrap-around press strategies. Staged a kick-off for both events that drew press, dignitaries, funders and volunteers and became a positioning tool. Helped integrate other communications elements—including social media—into the event promotion. Implemented pre-event, event, and post-event media outreach that included op-eds, calendars, bloggers, print, radio and TV community affairs shows, and niche media, resulting in more than one million impressions that contributed to more web traffic and volunteers, stronger funder relationships, and greater awareness of RTA’s role in helping low-income homeowners and revitalizing the community.
Solution: Developed a multi-platform launch plan that included strategies around branding, content, media, partnerships, speaking opportunities, social media, advertising, and events. For example, developed messaging, consulted on branded look, prepared spokespeople, established pre-launch meetings with key reporters, helped plan and promote a launch party well-attended by DC elite, created specialized content that could be promoted as well as attract search engines, developed presence on Twitter and Facebook to further engage audiences, developed marketing collaterals, and devised partnership ideas to gain market acceptance.
Results: The web portal generated great press coverage (such as USA Today, Politico, Christian Science Monitor, and Roll Call), numerous accolades, and a growing and influential followership through social media and on the site, including regular site visits from members of Congress and the Administration, universities, blue chip firms, media, and voters. Donations to candidates via site already surpassed a million dollars.
- USA Science & Engineering Festival
Challenge: Hired only two months in advance, use media to drive attendance to the 2nd USA Science and Engineering, a hands-on event with 3,000 exhibits designed to ignite interest in the science and technology fields.
Solution: Developed a four-prong media strategy—focused around the Washington, DC/Baltimore markets—to generate pre-event coverage, which included seeking calendar listings; generating drive-time and community affairs shows radio interviews; pitching creative angles and hyper-local Festival activities; and using the Sneak Peek Media Day as a hook.
Results: The strategy was highly successful, resulting in the second most attended event in DC Convention Center history. Examples of coverage included: mentions in nearly 400 calendars, including in the Washington Post’s Going Out Guide, USA Today, New York Times, and Baltimore Sun. Radio interviews with WPGC, WHUR, and 94.7 Fresh FM; more than 20 stories in advance such as Ellicott City Patch.com, WJZ TV, Washington Post, Washington Hispanic, Baltimore Times, WTOP; Roll Call and Kids Post; and Sneak Peek day brought out dozens of reporters.